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FRACTIONAL LEADERSHIP

The Smart Start for Startups

Expert Guidance Without the Full-Time Cost

Launching a software startup is tough, especially when expertise gaps slow you down. Fractional leaders bring strategic clarity, rapid problem-solving, and mentorship to your team—without the burden of full-time salaries. Whether it’s crafting a killer product roadmap or aligning teams for success, fractional executives deliver the leadership you need to scale fast and smart.

Expert Support

Strategic Consulting Team

Meet our team of experienced consultants dedicated to guiding your business towards success. With a wealth of knowledge and expertise, we provide tailored solutions to address your unique challenges and opportunities. Let us be your partners in growth and innovation.

Why Fractional Leadership Works

Startup founders love the flexibility and results of fractional leadership:

  • No Cost to You: Our service is free to help you find the perfect expert for your needs.

  • Immediate Expertise: Our leaders are ready to jump in and deliver results.

  • Tailored Matches: We carefully select leaders who align with your goals and culture.

  • Flexible Engagements: Scale up or down based on what your business needs.

Hundreds of Experts

Access a Network of Hundreds of Experts. Beyond our lead experts, MiNDPOP offers access to a vast network of professionals with diverse skills. Whether you need a specialist for a niche project or broader support, we’ve got you covered.

Team of Industrial Engineers

How It Works

  1. Tell Us Your Needs: Book a call to share your challenges, goals, and timelines.
     

  2. Get Matched for Free: We’ll connect you with the best fractional leaders for your startup.
     

  3. Achieve Your Goals: Scale smarter with experienced professionals driving your success.

Find Your Fractional Leader Today

No Cost, No Obligation

Don’t let the cost of hiring full-time hold you back. MiNDPOP is here to connect you with the experts you need, with no cost to help you find them.

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PRODUCT STRATEGY & DESIGN
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Deanne Watt

Founder, Product & UI/UX Leader

Deanne Watt is a seasoned product leader with 20+ years of experience in product strategy, management, and UI/UX design for software startups. She specializes in identifying unique differentiation, uncovering market gaps, and crafting growth strategies. With a passion for collaboration, she breaks down silos, aligns teams, and drives innovation. Her expertise empowers founders, product leaders, and engineering teams to execute with clarity, creativity, and impact.

DATA ANALYTICS
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Ashley Sanders

Data Scientist

Dr. Ashley Sanders is a data science and business intelligence consultant with a Ph.D. in history and a background in mathematics, known for transforming complex data into clear, actionable strategies. As founder of a data consultancy, she helps tech startups and business owners improve decision-making and profitability through a mix of quick-win visualizations, long-term strategy, and collaborative execution.

PRODUCT MARKETING
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Catherine St Clair

Product Marketing Manager

Catherine St Clair is a Fractional Product Marketing Leader with 20+ years of experience driving growth in B2C, DTC, and B2SMB markets. As founder of St Clair GTM Consulting, she helps early-stage companies define audiences, craft value propositions, and build strategic marketing plans. Previously, she led product marketing at Hims & Hers, built the function at Afterpay (acquired by Block), and was the first product marketer at Trulia (acquired by Zillow). She also held roles at Yelp and StyleSeat and began her career at Deloitte Consulting.

PRODUCT MANAGEMENT
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Anne Griffin

Product Leader and Coach

Anne is a product leader and coach specializing in AI and emerging technologies, with over 14 years of experience building products across startups and Fortune 500 companies. She is passionate about integrating the human element into new technologies. She teaches about AI through O’Reilly and has guest lectured at Columbia and West Point. Her insights on technology have been featured in Rolling Stone and The Atlantic

DEMAND GENERATION
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Dawn Mallyon

Trade Shows & Marketing

Dawn Mallyon is a trade show strategist and marketing consultant with 20+ years of experience helping B2B companies—from startups to global firms—turn event investments into measurable business growth. As founder of Exhibitor Growth Strategies, she combines strategic planning, exhibitor engagement, and ROI-focused execution to deliver high-impact trade show results.

TECHNOLOGY
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Tricia Ballad

Tech Leader

Tricia Ballad is a visionary leader in tech, celebrated for her innovative solutions and team empowerment. As founder of Disentangled Tech, she simplifies complex processes for startups with bespoke tech solutions. A respected speaker and thought leader, Tricia inspires innovation and continuous learning. Beyond her professional achievements, she champions work-life balance, enjoying family time and outdoor adventures.

Join our team of experts

Want to be part of our Fractional Executive Team or just want to contribute to the toolkit? Read more

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