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PRODUCT STRATEGY

10 Step Guide to Build with Confidence

By following this process, you’ll build a product that not only meets market needs but also has a clear path to success. Each step is designed to ensure you deeply understand your market, strategically plan your product journey, efficiently design and develop your MVP, and continuously improve based on real user feedback. This approach maximizes your chances of creating a valuable, scalable, and successful product.

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Provided courtesy of Deanne Watt, Chief Product Officer
MiNDPOP Group

GUIDE

STEP

1

Research and Validation

Welcome to the foundation of your product journey. This step is about deeply understanding your vision, the market, the problem, and the competition. Research and validation ensure you’re solving a real problem with a viable solution.

STEP

2

Planning and Strategy

Now that you have a validated problem, it’s time to strategically plan your product’s journey. This step focuses on defining your product, business model, and sales strategy.

STEP

3

Design & Development

With a solid plan in place, it’s time to bring your product to life. This step covers designing and developing your product through rapid iterations and validation.

STEP

4

Technical Implementation

Bringing your product to life requires the right tools, technologies, and team. This step focuses on executing the technical aspects of development.

STEP

5

Infrastructure Setup & Security

Setting up robust infrastructure and security is crucial for product reliability and user trust. This step ensures your product is secure, scalable, and ready for users.

STEP

6

Prototype Testing & Validation

Before launching, it’s essential to test your prototype with real users. This step focuses on validating the prototype through user feedback and iteration.

STEP

7

Launch & Deployment

It’s time to bring your product to market. This step covers the final preparations, launch, and initial deployment.

STEP

8

Customer Acquisition & Growth

With your product launched, focus on acquiring customers and driving growth. This step involves implementing marketing strategies and tracking user engagement.

STEP

9

Scaling & Optimization

As your user base grows, it’s essential to scale and optimize your product. This step focuses on enhancing performance and exploring new market opportunities.

STEP

10

Monitoring & Iteration

Ongoing monitoring and iteration are vital for long-term success. This step focuses on tracking performance, analyzing data, and making informed improvements.

PRODUCT STRATEGIES

23andMe

BioTech

  • Identified consumer interest in ancestry and personalized health.

  • Offered an easy-to-use product with clear and actionable results.

  • Built partnerships with research organizations to enhance offerings.

ADP

HRTech

  • Focused on midsize businesses looking for an alternative to managing HR tasks manually.

  • Developed features that integrate seamlessly with payroll and compliance needs.

  • Expanded offerings based on customer demand for additional HR functionalities like benefits and performance management.

AMP Robotics

CleanTech

  • Targeted waste management companies needing better sorting efficiency.

  • Addressed inefficiencies and high labor costs in traditional recycling processes.

  • Iterated features like AI accuracy and sorting speed based on user feedback.

AI PROMPTS FOR PMs

Roadmap Prioritization

Aligning Roadmap Features with Strategic Business Goals

This prompt helps teams prioritize product roadmap features by aligning them with overarching business objectives, such as revenue growth, market expansion, or customer retention. It ensures that roadmap decisions are both user-centric and strategically impactful.

Competitive Analysis

Analyzing Competitor Features and User Perception

This prompt helps teams conduct an in-depth analysis of competitors’ product features and their reception by users. It identifies areas where competitors excel or fall short, providing insights for feature prioritization and differentiation.

DECKS

Pricing Strategies

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Explore our series of Pricing Cards, providing a thorough overview of various pricing models suited for diverse business landscapes. Each card details a specific model, outlining its ideal applications, key advantages, and strategic considerations. This resource is designed to guide businesses in selecting the most effective pricing strategy for their software offerings.

Prioritization Techniques

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Elevate your software development process with our Prioritization Techniques Card Deck. Each card provides step-by-step instructions and expert tips for aligning project activities with strategic business objectives and stakeholder values. These techniques are essential for optimizing project outcomes and driving focused progress.

PRODUCT STRATEGY & DESIGN
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Deanne Watt

  • LinkedIn

Fractional Chief Product Officer

Deanne Watt is a seasoned product leader with 20+ years of experience in product strategy, management, and UI/UX design for software startups. She specializes in identifying unique differentiation, uncovering market gaps, and crafting growth strategies. With a passion for collaboration, she breaks down silos, aligns teams, and drives innovation. Her expertise empowers founders, product leaders, and engineering teams to execute with clarity, creativity, and impact.

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